Martins
Boninho: Offer Director
Boninho became iFood’s new “director” — a move so real it even changed his LinkedIn title. In his new home, he wasted no time asking for “fire on the prices”, a twist on his Big Brother Brazil catchphrase “fire in the playground”.
The campaign launched “March Asks for Everything iFood”, with discounts of up to 80% for hungry fans across the country.
✏️Role: Creative / Art Director